I got a great
lesson in how to lead group discussions from Bill Barnett, a professor at Stanford’s business school.
Many years ago he agreed to facilitate a strategy meeting for NetApp. There
were eighty or a hundred people, and Bill was going around the room, asking
people to share their thoughts on an important strategy decision. People raised
their hand to talk, and hand after hand, comment after comment, everyone was in
favor. It seemed that there was no dissent at all.
After quite a while
of this, Bill said, “Okay, I think we’ve fleshed out the argument in favor of
the proposal well enough. Does anyone have a completely different point of
view?”
To my surprise, a
dozen hands went up. Now it was hand after hand from people against the
proposal. At least as many comments against as we had previously heard in
support. What was going on here?
My first reaction
was frustration. If these people disagreed, why hadn’t they said anything
before? We could easily have adopted the plan thinking that we had full support
from everyone in the room. To be honest, people who won’t speak up piss me off.
How can we make good decisions if people won’t point out the flaws they see?
Some problems may be so deadly that they kill the plan we are considering. Even
small flaws may need to be addressed for the plan to succeed. Perhaps some
people think that raising concerns is disloyal. They’d rather go with the flow
than be seen as troublemakers. I disagree. If you spot a problem that others
don’t know about, I think it’s irresponsible to keep quiet. In fact, keeping
quiet is disloyal because it sets your group up for failure.
My second reaction,
though, was admiration for Bill’s simple technique. Despite my frustration,
I’ve come to accept that some people won’t speak up, and now I use Bill’s
technique myself. It’s amazing how often his simple question—“Does anyone have the
opposite point of view?”—triggers a very different discussion. I think it works
because it acknowledges that other opinions may also be valid, and it gives
very specific permission for people to express dissent.
This technique can
also help “flush out agreement.” Have you ever been in a meeting where people
keep talking and talking even though they all seem to be saying the same thing?
Sometimes it’s because the dissenters are keeping quiet, but sometimes it’s
because everybody really does agree. In that case, asking whether anyone has
the opposite opinion can help move the meeting forward. Nobody says anything,
and it becomes (hopefully) obvious that it’s time to stop talking.
I still wish that
people would speak up on their own, but now I have a tool to encourage them.
Plus, I have a fantasy that using this technique repeatedly over time can help
change a company’s culture, to teach people that it is okay to speak up.
Does anyone have
the opposite point of view?



